Examines how citizens, individually and collectively, accomplish social change in society through case study analysis. Considers advantages and limits of social change strategies from communication and social movement theory perspectives. Surveys topics including how leaders maintain momentum in face of opposition; how movements and organizations use slogans, symbols and music to inspire followers; and how participants construct persuasive media campaigns and political arguments to facilitate policy change. Notes: One credit of experiential learning enables students to explore their role as social advocates and effective citizens in context of community. Limited to three attempts.
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