April 19, 2021, 9:00 AM to April 23, 2021, 5:00 PM
Virginia Commonwealth University’s Department of Fashion Design + Merchandising and George Mason University’s School of Integrative Studies created a cross-university project advancing sustainable fashion as a solution.
During the week of April 19, 2021, students at Mason and VCU will launch their own digital education and advocacy campaigns in support of Fashion Revolution’s global Fashion Revolution Week 2021. This week is part of Fashion Revolution’s global movement creating a more sustainable fashion industry, and this year’s theme focuses on the interconnectedness of human rights and the rights of nature.
Individual students will post on Instagram using the #LovedClothesLast to celebrate their individual history and love of a special garment or pair of shoes. This emphasizes the need to reject “fast fashion” by practicing gratitude for clothing items, emphasizing proper caretaking, and encouraging the purchase of items that are ethically and sustainably sourced, manufactured, and sold.
On April 20, the second day of the campaign, students will showcase Fashion Revolution as an organization and as a movement. On April 21, students will share Instagram posts that focus on select tenets from Fashion Revolution’s Manifesto. Students will align the tenets with the United Nations’ Sustainable Development Goals, commonly referred to as the SDGs.
On the final day of the campaigns, April 23, students will select from Fashion Revolution’s “Who Made My Clothes?” “What’s in My Clothes?” or the recently announced “Who Made My Fabric?” initiatives to draw attention to the many challenges of the current fashion industry, particularly the acquisition and use of materials, the manufacturing process, and the impacts on garment workers and the environment.
Learn more about Fashion Revolution Week 2021 and the School of Integrative Studies' role in this press release.