School of Integrative Studies
College of Humanities and Social Sciences

Other Concentrations

Advertising Concentration

This business-focused concentration applies an innovative, interdisciplinary approach to the field of advertising. Students combine a thorough analysis of the theoretical concepts of advertising with hands-on experience in the creative arts using a variety of technologies and media. Individual and collaborative projects encourage students to integrate their theoretical and practical expertise, and prepares students for further academic study or careers in marketing, sales, account management, and advertising copywriting or production.


All students have opportunities to

  • conduct independent research
  • engage in globally-related activities through coursework and language study at Mason and abroad
  • participate in many forms of public service
  • prepare for their future careers through internships, career-focused minors and other college-to-career activities


media advertisement digital media creativity
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